Nominations are due by December 4, 2009

$10,000 cash prize in the Food Producer category

The Natural Resources Defense Council (NRDC) announces its second annual Growing Green Awards to recognize individuals who have demonstrated original leadership in the field of sustainable food.  Through this national award, NRDC will recognize extraordinary contributions that advance ecologically integrated farming practices, climate stewardship, water stewardship, farmland preservation, and social responsibility from farm to fork.

A Growing Green Award will be given to an outstanding individual in each of four categories, including Food Producer, Business Leader, Thought Leader, and Water Steward.  A $10,000[i] cash prize will be awarded in the Food Producer category and all winners will be widely celebrated through outreach to media and NRDC’s networks.  Award selections will be made by an independent panel of sustainable food experts.  Information about award eligibility, selection criteria and process, and the award selection panel are provided below.

Eligibility
Recipients may represent a variety of fields including food production, food service, retail or restaurants, academia, journalists, policy advocacy, and government.  The panel will consider candidates from across the country (candidates operating outside of the United States will not be considered). Individuals in the following four categories are eligible:

Food Producer: Farmers or other food producers, including aquaculture, who employ innovative techniques to sustain agriculture, the natural environment, workers and community;

Business Leader: Entrepreneurs who effectively use the marketplace to promote sustainable food systems, develop infrastructure that enables producers to be more sustainable, or advance sustainable innovations anywhere along the supply chain from farm to fork;

Thought Leader: Visionaries who advance sustainability as it relates to food through creative research, public education, and outreach;

Water Steward: Farmers or other food producers who have made extraordinary contributions in demonstrating water efficiency, sustainable water use and the protection of water quality. This category is a special addition for 2010 only.

Growing Green Awards Criteria
In selecting from nominees, the awards selection panel will consider the following criteria:

·    Innovation in promoting ecologically-integrated food systems.  This may include minimizing inputs of energy, water, and chemicals; reducing pollution and global warming gas emissions; use of on-farm polyculture; increasing natural resilience; and stewardship of biodiversity, pollinators, open space and land resources.

·    Potential to achieve wide scale adoption, implementation or behavioral change.

·    Advancement of health, safety, and economic viability for farmers, farmworkers and rural communities.

Selection Panel and Process
The awards will be selected by an independent panel with staffing assistance from NRDC.  Winners will be celebrated in early May at an event to benefit NRDC in San Francisco.

NRDC is grateful to the following sustainable food leaders who have volunteered to join the Growing Green Awards selection panel:

Susan Clark, Executive Director, Columbia Foundation (Panel Chair)

A.G. Kawamura, Secretary of Agriculture, California Department of Food and Agriculture

Michael Pollan, Knight Professor of Science and Environmental Journalism at UC Berkeley

Nora Pouillon, Chef and founder of Restaurant Nora, the nation’s first certified organic restaurant

How to Apply
Applications will be accepted until close of business on December 4, 2009.  The application must be submitted electronically using the website application at: http://www.nrdc.org/growinggreen.  Application materials may include up to 10 pages of text (12 point font please), photographs, articles or other supporting materials.  Please contact Suzanne Vyborney with questions at gga@nrdc.org<mailto:gga@nrdc.org> or (415) 875-6134.

Jonathan Kaplan
Natural Resources Defense Council
111 Sutter Street, 20th Floor
San Francisco, CA 94104
Phone: 415-875-6100
Fax 415-875-6161
jkaplan@nrdc.org

PRIVILEGE AND CONFIDENTIALITY NOTICE

This message is intended only for the use of the individual or entity to which it is addressed and may contain information that is privileged, confidential and exempt from disclosure under applicable law as attorney client and work-product confidential or otherwise confidential communications. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution, or copying of this communication or other use of a transmission received in error is strictly prohibited. If you have received this transmission in error, immediately notify us at the above telephone number.