Through the campaign, consumers will be able to identify locally produced foods and farmers will reach new local markets.  The Buy Fresh Buy Local Central Illinois chapter is currently reaching out to central Illinois farmers growing fruit, vegetables and nuts in addition to producers of livestock, cheese, eggs and other value-added products to join the chapter and raise consumer awareness. The Chapter members will receive a colorful label encouraging consumers to “Buy Fresh Buy Local” and that can be used at any point of sale including farmers' markets, restaurants, grocery stores and farm stands.

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